5 Social Media Publishing Lessons Brands Learned This Year

Social media is still in its infancy as a marketing tool and, as you’d expect, many brands aren’t yet ready to take the stabilizers off yet. Last year there were some great examples of how to use social networks and social media publishing processes to promote...

Content Marketing Advice from 6 Industry Pros

While content marketing is not easy, it represents a crucial method for drawing and engaging prospects and customers. Content marketing is the key way to create engagement with the social consumers who start their information journey on Google – as a matter of fact,...

Why Facebook Won’t Give You a Straight-Up News Feed

Ah, the news feed, Facebook’s party central. Purveyor of addictive updates on friends and former acquaintances. And ground zero in the battle for what the social network was, is, and where it’s going. What shows up in that news feed, an interview with the relevant...

Which Social Media Platform is Right for Your Business?

In the last decade, the number of social media platforms has exploded. There are the mass market social networks (Facebook and Twitter), professional networks (LinkedIn), news aggregators (Reddit), video sites (YouTube), photosharing sites (Pinterest), review sites...