From a Small Office in NZ to Dominating Marketplace Search Worldwide

In the heart of New Zealand, on a secluded farm, nestled amidst the rolling hills and lush greenery of Ngatimoti, you’ll find Paul Tranter the driving force behind GAUK – a company with big dreams and an even bigger vision. What started some twenty years ago as a downloadable directory of UK auction houses¬† has now evolved into a global force, set to dominate marketplace search worldwide.

In short, GAUK simply helps users to ‘find the best deal’.

Shopping for a specific item can be frustrating. Multiple tabs open, flicking from one website to another, all so infuriatingly different and desperately difficult to find.

From Amazon to eBay, from Facebook Market to Google, from one retailer to another.

Now GAUK does the heavy lifting and customers can buy confidently, secure in the knowledge they found the perfect product.

GAUK’s journey from its humble origins is a testament to the power of innovation, relentless determination, and a steadfast commitment to excellence. From the outset, the team at GAUK set out to revolutionize the way people search for products and services online, and their unwavering dedication has paid off in spades.

Today, GAUK is ticking off the final tasks in a massive upgrade to the platform pushing the boundaries with cutting-edge technology and unparalleled expertise. With a user-friendly platform and an extensive database of listings, GAUK has become the go-to destination for consumers and businesses alike, seeking to easily find the products and services they need.

At the heart of GAUK is the new Gen4 software, a proprietary aggregation engine, which monitors auctions, dealers, and classifieds in real time, across multiple categories and countries. This powerful technology automatically organizes and disseminates terabytes of data to present users with exactly what they’re looking for in an intuitive and easy-to-use interface.

With GAUK Motors UK leading the charge as the first high-standard category, the platform is poised to scale and expand into other high-demand markets and categories.

GAUK’s user-centric evolution has been driven by user demand, with features and functionalities shaped over many years to meet the needs of its loyal customer base. From search and save to compare and connect, GAUK empowers users to navigate the marketplace with ease and confidence.

GAUK’s innovative pay-to-search model reflects users’ demonstrated willingness to invest in upgraded features, ensuring a sustainable revenue stream while providing added value to customers.

Customers not only enjoy using GAUK but the platform also attracts businesses seeking to share their best deals, creating valuable connections.

As GAUK Gen4 nears completion the excitement grows.

But GAUK isn’t just about revolutionizing marketplace search; they’re also deeply invested in making meaningful connections and contributing to the tech environment both locally and globally. Through organizations like Kiwi SAAS (Nelson Chapter) and Ministry of Awesome (Christchurch), GAUK actively participates in the vibrant tech ecosystem of New Zealand, fostering innovation and collaboration. Additionally, initiatives like The Giant Cohort (Austrailia) provide opportunities for GAUK to engage with tech communities worldwide, sharing insights, expertise, and best practices.

GAUK’s impact extends far beyond just its business success. With a deep-rooted commitment to environmental sustainability and community development, Paul has made it a priority to give back to the land that has nurtured the family and company growth. A percentage of profits are channeled into native forest rewilding projects on the farm and wider community initiatives, ensuring that GAUK’s success benefits not just its stakeholders but the planet as a whole.