This is The Future For New Zealand Business

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New Zealand’s Smarter Towns

For well over two years we have been working with local businesses in the Nelson/Tasman region and were involved with the GigaTown digital strategy talks.

The main message that came out of endless sessions was that everyone knows the future is digital but that it’s not only a complicated prospect, it’s highly intimidating.

So rather that continue to talk, we developed the solution to your town’s needs. It has taken over eighteen months to develop. It’s been through endless strategy sessions and has evolved organically due to extensive feedback.

We have a developed powerful multi-seller, e-commerce  software based on WooCommerce and WordPress which powers a site called eshops.co.nz (which we own and operate.)

At this stage the software is fully developed, simplicity and education are the key to embracing a digital future.

‘Your Town’ Online Shopping Mall

Firstly, I’d like to make it clear that we are online entrepreneurs first, web developers second.  We run our own commercial websites which places us in a very unique position. We always ask clients who are looking to forge a long term relationship with a developer on a commercial project to ask this very important question: “How much money have you made online?”

Invariably the answer is ‘none’ and the suggestions they make will be based on what they’ve read or conventional wisdom.

We have almost fifteen years of in-the-trenches-experience of problem solving to our credit.

Here’s an example of a shop we run on The Mall: http://eshops.co.nz/firebuddy

A one-stop-shop for Your Town. This will generate it’s own traffic as business owners promote their shop to their customers, sell product, sell offers and drive traffic in store (even better for Your Town)

We know for a fact that Your Town businesses want a solution! … Many want an online presence but as we’ve discovered, they are confused.

The online mall is a simple to use as any online shop, with all the benefits of being part of one large, aggregated website.

• 24/7 shopping, great for business and consumers
• Business can sell online and take payments directly into their account
• Business can test new products
• Business will be given help and advice as to how to sell and grow online – help that is not available elsewhere.

The proposal will include help and training from gauk Media helping with sustained growth and well managed sales. The low cost subscription model ($47 a month) makes it very affordable and easy to opt in and opt out.

With regard to education we started to run a monthly meet and greet here in Nelson at a local bar (where else!) for people to come along and learn how the online world works – it’s a great informal way to get questions answered.

We believe this approach is the key to growing online for Your Town and the wider community.

FACEBOOK

With a complimentary Facebook presence our system allows business owners to post directly to a Your Town dedicated page. Customers can browse a stream of special offers and Your Town will drive traffic back to the business’s website or presence.

We use our online marketing experience to build a Facebook page with engaging content that goes viral BUT … contrary to conventional wisdom, we don’t use Facebook as our hub.  This is the ‘conventional wisdom’ mistake.  Our experience over many years has shown that Facebook is not designed to help build business, it is designed to sell Facebook advertising who actively suppress organic business growth.  That’s exactly what the facebook Boost button is for, pay to reach people that want to, and have asked to, receive your posts but which Facebook actively blocks.

Facebook is a vehicle to be used to drive traffic to Your Town’s community using our proprietary social media tools.

TWITTER

We use our online marketing experience to build a better Twitter page with engaging content that goes viral BUT … contrary to conventional wisdom, we don’t use Twitter as our hub. We don’t rely on twitter for our content.  Twitter is to be seen as another source to draw from, not rely upon.

OTHER SOCIAL NETWORKS

We use our online marketing experience to build a network over all social networks including Pinterest, Instagram, Linkedin etc

BLOG AND ARTICLE SYNDICATION

To develop the blog in a vibrant and engaging way. A focus on YOU, not US … we constantly ask: What do YOU want to hear?

SERPs (search engine page results) During testing the Online Mall we propose features very highly in Google for a number of reasons:

• Site architecture up to standard
• The site is fully optimised image-wise and user friendly
• The site encourages comment and activity
• There is a greater footfall due to multiple sites
• The site has regular, original content

LOCAL SEARCHES

• We ensure local search visibility

ENGAGEMENT

• Our recommendations for the Your Town campaign will achieve this – website & campaign focus on ‘YOU’ not ‘US’

NEWSLETTER & LIST BUILDING PROGRAMME

• To develop a vibrant point of communication
• To develop active list building from partner websites, affiliates and social media
• To develop obvious points of entry and clear propositions

The Deal

We would look to create a Your Town, multi seller website at our cost integrating the software into the back end and placing it on Your Town domain

• The design of the site will be done at one time low cost rate of $997+GST
• Hosting fee for Your Town site $49+GST per month to cover hosting and keeping the software/security up to date – this will be charged until you have 15 paying clients onboard.
• Once you have 15 paying clients your monthly cost will be $300 per month. For every shop/business you get onboard after that you add $15 per month – eg.
  • 0-14 Businesses – $49+GST per month total.
  • 15 Businesses – $300+GST total per month
  • 16 Business –  $315+GST total per month
  • 17 Businesses – $330+GST total per month
• And so on.
• Shop owner charged $47+GST per month  (RRP)for fully branded online shop with as many products and offers as they wish.
• Setup would be $97+GST and include 5 products. So we would create the shop, add in business info, create a banner, map, social links, contact details and 5 products to get them started.
• We would charge for setting up a business Paypal account ($47+GST) if the owner does not have one. Allows customers to pay by credit card and buy multiple products from multiple vendors within Your Town site. Software organises payments to different business owners directly into their account.
• Your Town businesses directory will have a link for their shop.

We would look to help with ideas and continued education by setting up a monthly or fortnightly meeting which allows the shop owner to come and meet up and we can answer any questions they may have, help put their products on their shop, educate them on how to run their online shop and much more.

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